Doing More With Less: Real-World Lessons in Modernizing Municipal Parking (1)

Municipal parking teams are expected to do it all — modernize operations, manage aging infrastructure, support downtown growth, and roll out new technology — often with limited staffing, funding, and resources. So how do you actually move forward?

In this session, Hilary Pattermann shares the real story of the City of Appleton's fast-paced parking transformation, told from the perspective of a new parking manager with just one year in the industry. She'll walk through the operational and technology challenges, the maintenance and capital-planning decisions, and the vendor coordination it took to modernize and rebrand a municipal parking system — including the low-cost, interim solutions that kept things moving while larger projects were still in development.

This is an honest look at what worked, what failed, and the practical strategies you can use to navigate pushback, unrealistic timelines, and rising customer expectations while still building a more modern, community-focused parking program.…