Goodwill and Good Parking – Spreading Cheer This December

Hosted by Dulce Gomez, Assistant Parking Manager at the City of Pasadena.

The holiday season brings full parking lots, frayed nerves, and more than a few “creative” parking jobs. This session flips that seasonal chaos into a chance to spark connection, kindness, and better parking behavior across your community.

Whether you're part of a municipality or a university, this webinar will show you how to launch a Goodwill Parking program that supports your community and strengthens your parking operations. You’ll learn practical strategies and real world examples you can model, along with simple, high impact ideas like positive messaging, donation based citation alternatives, and holiday kindness campaigns.

We’ll walk through how to propose these programs, build campus or city partnerships, track outcomes, and create moments that resonate long after December ends. You’ll leave with tools, inspiration, and a roadmap for turning parking into a powerful force for positive impact.

One…