Why Women in Power Change Everything

The power of presence, purpose, and a metaphorical cape.

When women lead, the whole organization benefits.

According to McKinsey, companies with gender-diverse leadership are 25% more likely to outperform their competitors in profitability. Yet in parking, mobility, and transportation, women still remain underrepresented in top roles.

Why does it matter? Because diverse leadership teams make better decisions. We balance risk differently. We champion inclusive policies. We invest in people, not just process. And we’re often the first to spot inequities that have gone unchallenged for decades.

When I step into a room where a woman is leading, I feel the energy shift. There’s a different tone—one that invites collaboration, curiosity, and often, long-overdue change.

Empowering women into positions of influence isn’t just a fairness issue. It’s a smart business move. It creates a ripple effect where more women see what's possible and begin to rise.

We’re not asking for seats at the table. We’re redesigning the table. And the future of this industry depends on it.